
BYDUREON BCISE
AGENCY: MRM // McCann
ROLE: Art Direction
DELIVERABLES: TV, Digital Video
Mission:
Control
BYDUREON BCise only has one mission, control. To be more specific, control of your blood sugar. We take you through that journey of control with our MOD (Method Of Delivery) video, where we travel through the human body to show how this diabetes medicine works.
BYDUREON
Forecast
Getting consistent control of your blood sugar is no easy task especially when life gets in the way. When life isn’t consistent BYDUREON BCise is, 7 days a week. We created spots that mimic a weather forecast to show that life shouldn’t get in the way of your diabetic health.
FAQ Videos
We answered the most requested frequently asked questions from the BYDUREON BCise website. Creating videos to answer each one using a real nurse that works for BYDUREON BCise.