ALMA
AGENCY: Freelance
ROLE: Creative Direction
DELIVERABLES: Branding, Web, Social, Photography, Retouching, Package Design, Writing.
Rebranding Alma Baking
Alma Baking Co. is the epitome of homemade flavor meets dietary breakthrough. The previous branding wasn’t celebrating all that this business has to offer. Our new branding meshes the hard hitting facts about the products with a humble hand made wrapper.
Product Shoot
Our product shoot reflects our branding with dark backgrounds and pops of color which help identify which type of bread is being featured. These colors match with the bags they will see in store.
Recipe Photoshoot
Alma has a ton of tasty bread on their website, but they needed to show people what to do with it. So I shot a bunch of meals to show the versatility of the loaves as well as show off just how tasty Alma’s products can be.
Facebook & Instagram Ads
While our social posts inspired customers with what they can do with Alma products, our ads grabbed their attention with Alma’s hard-hitting benefits.
Bread Social Media Ads
We targeted: Low Carb, Keto, and Low Glycemic (diabetic) consumers.
After the success of the bread, we added pizza to our repertoire
Similar to the bread, we targeted: Low Carb, Keto, and Low Glycemic consumers
Nutrition Labels Up Front
The first question consumers ask is to see the nutrition facts. Every product we linked to we always include all of the nutrition info for easy viewing.