IHOP

AGENCY: MRM // McCann

ROLE: Art Direction / Design

DELIVERABLES: Web, Real Time Social, Digital Video, Menu Photoshoot

Cheesecake
Stuffed
French Toast

IHOP’s Cheesecake Stuffed French Toast was a big hit years prior to this launch. Since leaving the menu in 2016, IHOP social media “stans” have been very vocal about asking to bringing it back. Just over a year later during the holiday season IHOP gave the ultimate gift to its customers by letting them unwrap delicious all over again. Our creative for this campaign plays on this idea of unwrapping in fun and interactive ways.

Fresh Market Fruit

IHOP wanted to refresh their menu and what better way than to bring in fresh seasonal fruit to their restaurants. We created some stop motion gifs highlighting the fruit that was available in restaurant and even used drones to deliver fruit to ensure freshness.

WTFrench Toasted Donuts

IHOP is always experimenting to find the next big thing in breakfast, and they just might have found it: French Toasted Donuts. To tease this product, we put out ads and site updates that censored the products less and less as we got closer to launch. On launch day we videotaped some fan reactions to prove it lives up to all the hype.