CIGNA

AGENCY: MRM // McCann


ROLE: Art Direction


DELIVERABLES: TV, Social, Banners


See Stress Differently

For ages we have been told stress is part of life, and that it comes with hard work and success. We are finding out more and more how damaging stress can be to your health. We partnered with rendering artists to create stress visualizations based on the amount and type of stress you may be feeling. Cigna helps you visualize your stress and how to properly plan for it.

IHOP_Stress_hp.jpg
MacBook Pro_quiz.png
MacBook-Pro_Stress_Headers_2.gif

More Than Just
A Number

Seniors are viewed as stereotypical “old” people just because of their age. But they’re actually more adventurous, talented, and capable than most think. Our TV spots told that to the world — and sold a lot of Medicare plans too. The campaign ran in 2020 and 2021, exceeding the company’s sales goal by 130% each year.

First time Cigna medicare spots appeared on social

We even made specific cuts for social that were able to run continuously rather than just in the enrollment period.

 
 

Challenge accepted digital

Cigna has accepted the challenge to try to change healthcare for the better. We created a bunch of digital assets to pair with the TV campaign to highlight some of these challenges that Cigna is accepting.

We even enlisted the help of astronaut Leland Melvin

Some say changing healthcare is a moonshot, but that’s still within reach. Especially when Cigna has great partners like Leland Melvin.

 
 

Challenges accepted in IG stories and banner ads

We featured some more moonshot footage for our instagram story ads and focused on more interactivity in our banner ads.

Previous
Previous

IHOP

Next
Next

ALMA